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“The logo of the Mitt Romney / Paul Ryan campaign was a tell-tale sign that it was not going to end well for the Republican candidate and his running mate”

Yves Peters at The FontFeed suspects the writing was on the wall for the 2012 US presidential election as soon as the Romney-Ryan ticket unveiled a campaign logo set in Trajan — a typeface typically associated with antiquity and epic motion picture spectacle, but now relegated to the standard, the inconspicuous default typeface for movie posters.

As such it is now commonly found on collaterals for the lower end of the range in film posters: horror and gore, straight-to-DVD movies, low-budget pseudo-inspirational films, and other B-movie fare. These are certainly not connotations you want to make when you’re trying to win a presidential race. By using Trajan so prominently Romney / Ryan sent out the wrong message to film-savvy voters: We are passé, we are sub-prime, and we will rip out your guts and eat your brains.

My micro life: 10:01am, 3 October 2009

At IKEA. The Verdana, the horror.

Found object: 6:53pm, 2 October 2009

From the Manuel Typographique, utile Aux Gens de Lettres, published in 1766. That was a good year for quaint pointy hands. (Though of course they weren’t quaint back then.)

(From Old Books)

Behind the Typedia logo design

Not only is Typedia a very attractively designed resource site, the owners and designers have very generously shared an insight into the creation of the site logo. A great example of the professional back and forth that can go on with any creative project.

My micro life: 5:32pm, 3 December 2008

Comic Sans: the go-to font for that “written-in-own-faeces” look

My micro life: 2:33pm, 3 July 2008

Ah, Microsoft Word… only a mother could love your default heading styles. Like a Tourettes fit in a type foundry.