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“The logo of the Mitt Romney / Paul Ryan campaign was a tell-tale sign that it was not going to end well for the Republican candidate and his running mate”

Yves Peters at The FontFeed suspects the writing was on the wall for the 2012 US presidential election as soon as the Romney-Ryan ticket unveiled a campaign logo set in Trajan — a typeface typically associated with antiquity and epic motion picture spectacle, but now relegated to the standard, the inconspicuous default typeface for movie posters.

As such it is now commonly found on collaterals for the lower end of the range in film posters: horror and gore, straight-to-DVD movies, low-budget pseudo-inspirational films, and other B-movie fare. These are certainly not connotations you want to make when you’re trying to win a presidential race. By using Trajan so prominently Romney / Ryan sent out the wrong message to film-savvy voters: We are passé, we are sub-prime, and we will rip out your guts and eat your brains.

11:00am, 4 November 2008