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“You have to have a huge amount of resilience”

The biggest challenge is getting the word out, and that comes as a huge depressing surprise to many people.

Independent Mac software developer Daniel Jalkut (creator of the blogging app MarsEdit) interviewed on the Mac Power Users podcast. As well as expressing a clear-eyed view about the pros and cons of things like the Mac App Store, his comments about self-promotion are not entirely without relevance to authors and other self-employed creatives.